I know that many people like to teach something about the way ‘Search’ works, I also know that lots of people find the topic really easy (and miss the point altogether) or really difficult to explain.  The ‘answer’ is complex because different tools do it different ways and they constantly change their methods.  I love the Pigeon Ranking explanation for example!

For a quick run through some of the recent changes to Google you could have a look here for links to helpful videos and get an overview of ‘caffeine’.

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