We often say that blogs give individuals the power to reach millions, well here is an example of how business is trying to keep up to date.
Parents (particularly Mums apparently) have some good social websites. Mumsnet and netmums are just 2(strangely similar names!).
Bloomsbury will announce a six-figure book deal with Mumsnet.com this week.
Hodder Headline recently secured an agreement with Netmums.com for a five-book series inspired by discussions on its site. Netmums will also be getting a substantial grant from the government.
Meanwhile, Mothercare has launched a parenting website called Gurgle and Disney also has its own family site.