The web soap opera

A recent series of videos about a fictitious character lonely has been revealed as a hoax.  The actress was 19 and the whole thing was scripted by professional screenwriters.

The vehicle was used to raise advertising revenue and allowed companies to circumvent TV rules.

Have a look at Kate Modern and the promotion of creme eggs for example.

Microsoft, Procter & Gamble and Orange were among the brands that paid up to £250,000 each to embed their products into the story.

Article

Lonely Website

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