A recent series of videos about a fictitious character lonely has been revealed as a hoax. The actress was 19 and the whole thing was scripted by professional screenwriters.
The vehicle was used to raise advertising revenue and allowed companies to circumvent TV rules.
Have a look at Kate Modern and the promotion of creme eggs for example.
Microsoft, Procter & Gamble and Orange were among the brands that paid up to £250,000 each to embed their products into the story.