This Article is a little long winded but there are a few ideas there to make you stop and think a little, here are a few quotes:
Your average UK teen currently spends 1400 minutes a week online, and only 60 of
them in front of a computer in school (most of which may be offline, on a slow
connection or on a networked proprietary exercise).
Just look at the comparison between a social network like Bebo and the lack
of interactivity in your average VLE by comparison ….
… but teachers like this one have to remember that it’s not about them: change
requires relearning, giving a damn enough to give a go with something that
engages the students.
We never see a community of learners related to a textbook.